New Look. Still 1664.
BRIEF / Introduce 1664’s NEW DESIGN for all three variants; blanc, alc. free & Rosé.
CLIENT / 1664 BLANC
IDEA / the brand’s first copy led campaign on the danish market under the concept “New look. Still 1664”. with a cheeky tone of voice we created a range of key visuals for some, print and ooh. we kept the brand’s strong position in the fashion world, by tapping into pop-culture and fashionista lingo.
During Fashion Week, We made contextual ads in THE magazines; EUrowoman, Elle Magazine and euroman
after the new design was introduced, we expanded the concept to tap into other topics.
oh, and we made enourmous ooh’s in the busiest spots in copenhagen; rådhuspladsen & nørreport station.
Credits:
RASMUS LIND / PHOTOGRAPHER
CECILIE JELSTRUP LARSEN / CREATIVE (COPY + AD)
Thomas RYNKEBY / FINAL ARTS