Made by Kids
BRIEF / create a platform that brands a large portfolio of different candy as a catalysator for childlike happiness.
CLIENT / haribo
a world of candy
KIDS’ IMAGINATION IS BETTER THAN GROWN-UPS. LIKE, WAY BETTER.
THAT’S WHY WE CREATED A PLATFORM MADE BY KIDS. IN THIS UNIVERSE CHILDREN ARE THE CREATIVE DIRECTORs, WHICH MEANS NOTHING IS IMPOSSIBLE. sweet, right?
BASED ON QUOTES BY KIDS WE BUILD THE NEW WORLD USING NOTHING BUT HARIBO’S ICONIC CANDY. THE FIRST CAMPAIGN TO RUN UNDER THE PLATFORM was A relaunch OF THE LIQOURICE “tophatte” & “Sally soft mix” JOINED IN one key visual.
Translation: “The LiQUORICE WAS BROUGHT BACK BY MAGIC - MAGNUS 7 YEARS OLD”
Translation: “Liquorice eggs come from a liquorice chicken - mia, 6 years old”
Credits:
OLE RYDAL / ILLUSTRATOR
CECILIE JELSTRUP LARSEN / CREATIVE
CLARA PRIOR-KNOCK / CREATIVE DIRECTOR